Paypal Brand Identity
Role - Motion designer
Studio - Gretel
Open a world of
financial possibility
For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and secure. Following tremendous company growth and broader cultural change, there was an opportunity to expand and energize the brand, building upon the strength of their iconic assets.
Our task was to create a core identity system centered around the theme of 'opening up a whole world of possibility and potential.' We developed a motion behavior that incorporates the concept of 'Open and Close,' allowing flexibility across a variety of visual applications, and expressing an energetic and positive vibe through the movement.
Our task was to create a core identity system centered around the theme of 'opening up a whole world of possibility and potential.' We developed a motion behavior that incorporates the concept of 'Open and Close,' allowing flexibility across a variety of visual applications, and expressing an energetic and positive vibe through the movement.
Open and Close, where the logo moves diagonally and intersects. This behavior enabled the expansion of the entire system.
Magnify
Portal
Scale
ECD: Ryan Moore
Creative Direction: Simon Chong
Strategy: Carter Bird, Mahek Singh, Jess Watts
Design: Andy Keating, Zoe Lin, Jim Ward
Motion: John Choi, Chen Longo
3D: Cyrus Cumming
Copy: Liam Hill
Project Management: Pedro Corzo
Sonic Branding: Antfood
Creative Direction: Simon Chong
Strategy: Carter Bird, Mahek Singh, Jess Watts
Design: Andy Keating, Zoe Lin, Jim Ward
Motion: John Choi, Chen Longo
3D: Cyrus Cumming
Copy: Liam Hill
Project Management: Pedro Corzo
Sonic Branding: Antfood
Showtime Refresh
Role - Motion design, Toolkit
Studio - Gretel
Illuminating Characters
Known for boundary-pushing original series, films and docs along with a curated selection of movies and live-sports, Showtime needed to evolve their brand to reflect their ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography and visual language of light - we built a nimble, functional and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social.
MasterClass
Role - Motion designer, Toolkit
Studio - Gretel
Credits ︎︎︎
Role - Concepting, Animator
Company: Gretel
Executive Creative Director: Ryan Moore
Strategy Director: Daniel Edmundson
Associate Creative Director: Isabelle Allard
Motion Director: Stubbs Johnston
Designers: Isabelle Allard, Andrea Trabucco-Campos, Dylan Mulvaney, Zoe Lin, Colin Kinsley, Lea Loo, Nicholas Samendinger
Animators: John Choi, Stubbs Johnston, Justin Au, Cyrus Cummings
Head of Production: Kerry Griner
Company: Gretel
Executive Creative Director: Ryan Moore
Strategy Director: Daniel Edmundson
Associate Creative Director: Isabelle Allard
Motion Director: Stubbs Johnston
Designers: Isabelle Allard, Andrea Trabucco-Campos, Dylan Mulvaney, Zoe Lin, Colin Kinsley, Lea Loo, Nicholas Samendinger
Animators: John Choi, Stubbs Johnston, Justin Au, Cyrus Cummings
Head of Production: Kerry Griner
Mountain Hardware Type Reel
Role - Motion designer
Studio - Gretel
ECD: Ryan Moore
Creative Direction: A.A. Trabucco Campos
Design: Justin Au
Creative Direction: A.A. Trabucco Campos
Design: Justin Au