New York Times Cooking 2019
Role - Motion designer
Studio - Gretel
What to Cook
NYT Cooking is a cross-platform subscription service that gives home cooks access to more than 19,000 tested and curated recipes, useful cooking guides and a thriving network of support and inspiration.
We created a campaign to raise awareness of the service to a wider audience, proving its value in a crowded landscape of cooking instruction.
We created a campaign to raise awareness of the service to a wider audience, proving its value in a crowded landscape of cooking instruction.
ECD: Ryan Moore
Creative Direction: Simon Chong
Strategy: Nathan Frisch
Design: Caleb Halter, Andrew Brown, John Choi
Writing: Michael Hagos
Edit: Nate Buchik
Project Management: Haley Klatzkin
Creative Direction: Simon Chong
Strategy: Nathan Frisch
Design: Caleb Halter, Andrew Brown, John Choi
Writing: Michael Hagos
Edit: Nate Buchik
Project Management: Haley Klatzkin
New York Times Cooking 2021
Role - Motion designer
Studio - Gretel