Paypal Brand Identity

Role - Motion designer

Studio - Gretel

Open a world of
financial possibility

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and secure. Following tremendous company growth and broader cultural change, there was an opportunity to expand and energize the brand, building upon the strength of their iconic assets.

Our task was to create a core identity system centered around the theme of 'opening up a whole world of possibility and potential.' We developed a motion behavior that incorporates the concept of 'Open and Close,' allowing flexibility across a variety of visual applications, and expressing an energetic and positive vibe through the movement.

Open and Close, where the logo moves diagonally and intersects. This behavior enabled the expansion of the entire system.

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Full Case Study ︎︎︎

ECD: Ryan Moore
Creative Direction: Simon Chong
Strategy: Carter Bird, Mahek Singh, Jess Watts
Design: Andy Keating, Zoe Lin, Jim Ward
Motion: John Choi, Chen Longo
3D: Cyrus Cumming
Copy: Liam Hill
Project Management: Pedro Corzo
Sonic Branding: Antfood